Pantone has picked another winner for its Color of the Year! It’s ULTRA VIOLET 18-3838, and it’s actually a great complement to last year’s wildly popular pic, GREENERY, as well as other shades of green, blue and purple. Pantone says of the choice:
“Inventive and imaginative, Ultra Violet lights the way to what is yet to come. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” (Don’t you just love Pantone’s narratives?)
We’re sold! What do you think of this year’s star color? Comment on Studio 37’s Instagram post by this Friday, January 26 for a chance to win a fabric bundle in honor of this year’s pick!